Accelerate your growth with expert marketing leadership.

I help consumer and professional services companies create and execute a winning marketing strategy designed to reach their goals.

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Marketing Leader for your Team
Revenue Growth
Marketing ROI
Marketing Systems for Long-Term Success

I Solve Big Marketing Problems

Are you frustrated that your marketing isn’t getting you the revenue growth you want?
If you’re like CEOs of most small businesses, you know you need better marketing strategy and execution. I’m here to help.

Not acquiring customers fast enough

Customers don’t understand how you’re different and relevant to them

Frequency / repeat rates are low

Weak Customer Journey

You don’t know what marketing is working and isn’t working

Lack in-house marketing expertise

What is a Fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing department and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals. They’ll work with your team and contractors/agencies to execute the plan. Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

That’s what I do for small and midsized companies looking to increase revenue and scale faster.

I’d love to hear what your goals are... and help you reach them with marketing that gets results.

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"Karin was a key member of my executive team, with a sharp ability to cut through complexity and pinpoint the key priorities that drive business growth. She is a thoughtful and strategic marketing leader who excels at leveraging product differentiation in today’s competitive marketplace. Well-versed in both digital and traditional channels, her keen eye for great creative fuels impactful campaigns that drive results. I was consistently impressed by her sense of urgency and ability to mobilize teams, which resulted in elevated performance and strong business outcomes for my organization."

Keith Guilbault, CEO, QDOBA Mexican Eats
"Having worked for several multi-billion dollar restaurant companies, Karin is one of the few balancing a strong analytical skill set with strategic vision."

Tim Stobbie, Chief Financial Officer, Prime Hospitality Group
"As a veteran of franchisee advisory committee roles across different restaurant brands, my experiences with Karin proved to be not only productive but enjoyable. Karin reliably drove sales to our restaurants by integrating her creative instincts and ability to lead her team to execute. Karin has particular strength in the area of team-building and communication and uses those skills to execute multi-faceted initiatives efficiently and effectively. It was a true pleasure working with her."

Matthew H. Herridge, Owner/Operator of QDOBA Mexican Eats and Burger King Restaurants

Let’s Work Together

Fractional CMO Engaged

You’ll get a comprehensive marketing strategy with prioritized tactics and campaigns. I’ll work with your team daily to execute the strategy I lay out. This is my most intense offer, perfect for companies that need more hands-on leadership.
Strategy Session

Need help jumpstarting a plan? With a couple of weeks of prep via email and a half day session together, I’ll put together a marketing strategy for the coming months and essential next steps for your marketing department.
Fractional CMO Advisor

I’ll guide your team, in a more limited manner, and improve your tactics and campaigns to achieve your goals.

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Why choose me to make your marketing world class?

I know it can be frustrating to have big goals for your company and feel held back by marketing that isn’t working well or takes up too much of your time.

I am a seasoned Chief Marketing Officer with 20+ years of success in leading marketing for top-performing consumer, multi-unit, and professional services brands. I am a pro at building brands, increasing revenue and profit, and leading people.

I love solving marketing problems and guiding teams to win with their strengths.

Schedule a quick 15-minute call to see if I’d be a good fit as your Fractional CMO!