Hi, I’m Karin Silk, and I’m a seasoned Chief Marketing Officer. I’m here to help you increase your revenue and build your brand.

My expertise lies in CPG, restaurants, and professional services. There is so much I love about brands that try to enrich people’s everyday experiences — with the right marketing, you can lead the market, even if you’re smaller.

You see, most brands don’t address these issues:

  • Differentiate

  • Acquire new customers fast enough, and stay top-of-mind

  • Engage meaningfully and with a top-notch experience so customers buy from you more often

With a Fractional CMO, those issues become opportunities. Here’s what you could accomplish instead…

  • Become a well-known brand in your market with a steady stream of new customers

  • Maximize customer lifetime value

  • Enjoy having passionate fans refer you to others

Why choose me to make your marketing world class?

I’ve led the Marketing function for top-performing brands for nearly twenty years, including iconic CPG like Quaker Oatmeal and beloved restaurant chains like QDOBA Mexican Eats and Rubio’s Coastal Grill. I’ve driven industry-leading revenue and profit growth for businesses of all sizes, from emerging to billion-dollar organizations.

What sets me apart is my ability to see the big picture and solve big problems. As a Strategic Brand Builder, I craft marketing strategies that resonate deeply with consumers and stand out in the market. As a Growth Marketer, I scale digital marketing and CRM systems, create high impact advertising campaigns, and strengthen ecommerce platforms. I’m also a proven People Leader, having hired and inspired teams of 5-50, managed numerous agencies and cultivated strong relationships across functions.

I founded Silkstrat Marketing to provide executive-level marketing support to small and midsized businesses. By hiring me, you’re not just gaining a sophisticated marketing leader  – you’re bringing on a partner who will provide the strategic direction, leadership, and execution excellence you need to achieve long-term, profitable growth for your business.

“Top 50 Franchise CMOs Who Are Changing the Game” - Entrepreneur Magazine

“CMO You Should Know” - iHeart Media 

My Experience

What’s It Like To Work Together?

Results-Orientation

I provide my clients with high quality work that gets results. I introduce innovative ideas, proactively solve problems, and make decisions to advance your team and business.

Collaboration

I create a positive, collaborative culture in your marketing team and with your freelancers and agency partners. Kindness matters. I lead with warmth and respect in every interaction.

Accountability

I’m responsible for all your marketing outcomes. Each quarter you’ll see reports on what’s happening and we will agree on the plan for the next quarter.

  • Karin was a key member of my executive team, with a sharp ability to cut through complexity and pinpoint the key priorities that drive business growth. She is a thoughtful and strategic marketing leader who excels at leveraging product differentiation in today’s competitive marketplace. Well-versed in both digital and traditional channels, her keen eye for great creative fuels impactful campaigns that drive results. Karin is also adept at translating complex marketing concepts to non-marketing stakeholders, fostering greater organizational alignment. I was consistently impressed by her sense of urgency and ability to mobilize teams, which resulted in elevated performance and strong business outcomes for my organization

    Keith Guilbault, CEO, QDOBA Mexican Eats

  • "Karin brings collaboration, thoughtfulness, intention, and a commonsense approach to everything she does. While she obviously has the marketing expertise and ability to lead any marketing/digital organization, her ability to work cross-departmentally really sets her apart from other executive peers that I have worked with over the years."

    Eric Rosenzweig, Chief Technology Officer, Rubio's Restaurants

  • "Karin was key to enhancing marketing for our company. She came in and learned our business quickly. She crafted a robust marketing strategy with clear, actionable recommendations for both the short and long term to acquire new members and drive revenue growth. She helped us optimize our member communications, website, and advertising, and select a new CRM system. Beyond her professional acumen, Karin is personable and easy to work with. Her approachable nature and collaborative spirit made her a joy to have on our team."

    Mara Hauser, Founder & CEO, 25N Coworking

  • "Karin is an extraordinary leader that drives her team to achieve strong results. Under her leadership, our marketing organization successfully drove same store sales, developed strategic annual marketing plans, enhanced brand creative and launched innovative menu items and national campaigns to acquire new guests and drive guest frequency."

    Kim Zamir, Vice President of Marketing, QDOBA Mexican Eats

Get the marketing expertise you need to grow your business

Delegate your marketing outcomes to an expert to take your time back
and see a greater return on your marketing budget.