Fractional CMO Services Tailored To Your Needs

If you’re the CEO, you don’t want to spend all your time doing marketing. As a Fractional CMO, I’m a part time executive who runs your marketing team and is responsible for all marketing outcomes. We work together to figure out a plan, and then I will make it happen, so you can go back to being the CEO.

Explore three packages curated to meet your goals and grow your business:
Fractional CMO Engaged, Strategy Session, or Fractional CMO Advisor

Fractional CMO Engaged

I’ll spend about 10 hours per week inside your organization, translating your vision into results.

I’ll work with you to build a marketing strategy and plan. I’ll then manage your marketing team, including agencies and contractors, to execute the plan and achieve your goals. I’ll help you find, interview, and train qualified talent and partners. I will meet with you regularly to be sure we’re aligned and getting the results we planned. Generally, after 3-6 months, we can consider moving to CMO Advisor.

This service is a good fit for you if:

  • Your business’s revenue is at least $1 million annually

  • You need someone to create the strategy and ensure its execution

Strategy Session

In this half day strategy session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals.

Prior to our time together, I will do an intense preparatory period via email to review what you’re doing today. In the session with your team, we will focus your marketing strategy using the Functional Marketing® Framework. I’ll lay out a plan that includes marketing campaigns for the next 1-6 months and an immediate marketing punch list. We’ll discuss it all and make alterations as needed so the result serves you as well as possible.

This service is a good fit for you if:

  • Your business’s revenue is at least $1 million annually.

  • You have a marketing team in place but you need a fresh and accurate strategy

  • You’d like to see how the Functional Marketing® Framework works before hiring a Fractional CMO

Fractional CMO Advisor

For clients who have done a Strategy Session or a 90-day sprint at the Engaged level, I offer a less intense way to work together (3-5 hours per week).

If you have a marketing team and strategy in place, I can keep your team on track. I will help your team execute the plan, measure results, and adjust priorities as needed. You have access to my marketing campaign documents and standard operating procedures (SOPs). This includes unlimited email correspondence and two sprint planning calls each month. At this level, you can grow long term with the least financial risk.

6-months minimum commitment

This service is a good fit for you if:

  • From startup to established company

  • You have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy

  • You need a marketing leader to keep the team and execution on track

  • Karin is an extraordinary leader that drives her team to achieve strong results. Under her leadership, our marketing organization successfully drove same store sales, developed strategic annual marketing plans, enhanced brand creative and launched innovative menu items and national campaigns to acquire new guests and drive guest frequency.

    Kim Zamir, Vice President of Marketing, QDOBA Mexican Eats

  • Having worked for several multi-billion dollar restaurant companies, Karin is one of the few balancing a strong analytical skill set with strategic vision.

    Tim Stobbie, CFO at Prime Hospitality Group

  • As a veteran of franchisee advisory committee roles across different restaurant brands, my experiences with Karin proved to be not only productive but enjoyable. Karin brings a personable and relatable presence to her professional marketing skill set. She reliably drove sales to our restaurants by integrating her creative instincts and ability to lead her team to execute.

    Matthew H. HerridgeOwner/Operator of QDOBA Mexican Eats and Burger King Restaurants

Functional Marketing Framework

My Functional Marketing Framework guides development of your marketing strategy and ensures top-notch marketing execution and results.  I will dive into each of these areas, first understanding where your business is today and then optimizing where needed to move your business forward.

Frequently Asked Questions

  • Yes, BUT. I created my packages to meet the needs of the companies I am best positioned to help. If you have unique needs, let's talk.

  • Absolutely! I love to see my clients and their businesses in person.

  • My rates are closely tied to the going rate for Fractional CMOs. Fractional CMOs offer significant value to clients, at a lower rate than a full-time CMO. We are still an investment. I know that, more often than not, you get what you pay for. And I am offering quality work and leadership for your organization.

  • Of course! I am happy to send contacts for my references. I will pick the most suitable ones that closely match your engagement.

  • Just like full-time employees, I need ramp-up time too. It’s true that in the course of a calendar month, a full-time hire will have spent more time getting up to speed. But on a per-hour basis (which is what you’re paying for), I ramp up far more quickly. I am trained to do this. Through repetitions across different clients, I get VERY good at understanding the key levers of any business and identifying where I can add the most value quickly.

Get the marketing expertise you need to grow your business

Delegate your marketing outcomes to an expert
to take back your time and see a greater return on your marketing budget.